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Mural Location: San Francisco, CA

(San Francisco, Bay area)

Our mission working with Jack Morton and VM Ware was to create a unique mural installation for the 2019 VM World conference in downtown San Francisco's Moscone Center. The mural painting had to be unlike anything we've painted before and immerse a large audience as the centerpiece of the event. Applying the conference branding we constructed a lightweight 12' x 12' half room installation complete with a floor and ramps. The installation room was then painted applying unique artistic techniques to create a 3D anamorphic mural that almost hovers or hides the 90-degree edge. The mural style requires a unique skill set that when painted correctly leaves the viewer with a highly immersive illusion effect. Leaving the "Make your Mark" and "VM World 2019" sign painting lettering almost hovering above the step-down effect floor. The mural was then clear coated to withstand the ten of thousands of guests posing with the installation looking to take pictures with the instagramable mural.