Our mission, commissioned by Muros in collaboration with Alo Yoga, was to create a large-scale OOH mural campaign in the heart of downtown San Francisco, just one block from Union Square, for the launch of the Alo x Jimmy Butler Recovery Mode sneaker. Located at 391 Sutter Street on the corner of Sutter and Stockton, the mural served as a central visual landmark within one of the city’s highest-traffic retail and pedestrian corridors.

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The concept for the mural was based directly on an image from Alo Yoga’s official Recovery Mode launch photography campaign featuring NBA All-Star Jimmy Butler. Bala Creative was tasked with recreating the photograph at full scale using aerosol spray paint, translating a high-resolution studio image into a dynamic hand-painted work of art that could withstand outdoor elements while maintaining the visual impact of a campaign photo.

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Led by muralist Maxfield Bala and the Bala Creative team, the project was completed in just one week. Using professional-grade aerosol paints and advanced layering techniques, the team captured the full tonal range, texture, and energy of the original image. Subtle gradients, reflections, and shadowing were meticulously replicated by hand to reflect Alo’s minimalist and high-performance brand aesthetic with remarkable fidelity.

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The mural’s strategic downtown placement transformed it into a landmark of outdoor advertising and public art. It stood not only as a campaign visual but also as an urban statement of focus, strength, and recovery, aligning perfectly with the core principles of Alo Yoga and Jimmy Butler’s personal ethos of balance between performance and mindfulness.

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Beyond its visual execution, the project demonstrates Bala Creative’s expertise in translating photographic content into large-scale hand-painted murals for brand activations. The Recovery Mode mural became both a celebration of craftsmanship and a showcase of how fine art can amplify brand storytelling in real-world environments.

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The finished piece represents a seamless collaboration between Muros, Alo Men, and Bala Creative, combining artistry, precision, and athletic energy to embody the evolution of out-of-home mural advertising.