When Tools for Humanity opened the flagship retail location for World at 281 Geary Street in downtown San Francisco, they wanted the space to make an immediate impression. Located just steps from Union Square, the store features soaring walls and an open floor plan designed to welcome visitors into the World ecosystem. To help activate the expansive interior, Maxfield Bala Creative was commissioned to create two large-scale hand-painted typographic installations spanning the

Hand-Painted Brand Activation at 391 Sutter Street When Alo launched its highly anticipated collaboration with NBA All-Star Jimmy Butler, the brand sought a larger-than-life way to introduce the campaign to the public. To support the release of the Alo x Jimmy Butler Recovery Mode Sneaker, Maxfield Bala Creative was commissioned to execute a large-scale hand-painted advertising mural at 391 Sutter Street in downtown San Francisco. Located just steps from Union Square, the mur